Toyota At SEMA Automotive Show
It’s that time of year again, auto show season. With the biggies in Detroit & Toronto just around the corner, it would be easy to assume that it’s all about the cars themselves. After all, who doesn’t love getting the opportunity to see the newest & shiniest vehicles up close. Exciting as these car shows can be, it’s not all about the cars. One of the most interesting shows on the docket is the annual Specialty Equipment Market Association show, or SEMA.
This show, which drew more than 60,000 buyers, both domestic and international, is limited to trade only. It’s the place for aftermarket companies and OEMs (Original Equipment Manufacturers) to show off. This is where vehicle customization is born. On the OEM side, Toyota will be one of the heavy hitters in attendance, showing off tricked out and performance-upgraded vehicles.
Toyota has partnered with aftermarket parts specialist DUB on the Toyota Sienna. DUB is known for their outlandish and extreme rides, and they’ve turned the Sienna into a ‘Swagger Wagon’ complete with an aggressive body kit, a new mesh grille insert, gigantic rims and a new stereo and audio system. Another company, West Coast Customs, also had their way with a Sienna, and turned the family-friendly vehicle into a music festival complete with a DJ booth and a huge speaker system.
Toyota is also bringing it’s Toyota 4Runner Pro SEMA Concept to the show, enroute to the Tecate SCORE Baja 1000 thousand mile endurance race. It’s had the full TRD Pro treatment including front winch and LED light bar. The automaker is also bringing it’s Formula One inspired FT-1.
The Toyota TRD Pro Desert Race Truck will be attendance, complete with the usual TRD package of beefier suspension, fat tires and the old school TOYOTA grille. It’s sister, the Toyota Tundra TRD Pro also receives tire mounts in the bed, LED light bars, step plates and a winch mounted to the front bumper.
Too much truck? How about the TRD Pro Tacoma? It’s still loaded with all the off-road goodies like winch, tires and tire mounts, along with a utility rack mounted against the back of the cabin.
“What better place than SEMA to show the automotive world what our passion for performance looks like,” said Steve Appelbaum, Toyota’s engagement marketing and motorsports national manager, in the company’s press statement. “Toyota is making cars and trucks that inspire creativity amongst the enthusiasts who live and work in the SEMA industry, and we’re so excited to show what that kind of bold imagination can produce with our vehicles.”
It’s not all about trucks and off-roading with Toyota at this year’s SEMA show. DUB also worked over the little Yaris, giving it a wide bodykit, two-tone paint treatment, smoked tail lights & glass, and of course giant rims.
We’ll be back with what the other automakers are bringing to this year’s SEMA Automotive show.
By Linda Aylesworth – car-news.ca