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Limited Edition Ferrari Coming

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September 29, 2014


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Limited Edition Ferrari Coming

Limited Edition Ferrari Coming

The final act of Luca Cordero di Montezemolo’s reign as head of Ferrari is a big one. The Chairman will unveil a limited edition 2.5 million euro (about $3.2 million) Ferrari, designed specifically for the American market in Los Angeles.

Based on the Ferrari F12Berlinetta two-seater coupe, we are expecting this special model to come with the Berlinetta’s 740 hp V12 engine, but be wrapped in a unique body and specific interior.

Only 10 copies of this special car will be made available, and only in the United States. It will be painted blue, with white stripes; the same colour scheme as those used by the North American Racing Team that raced Ferrari cars from the 1960s to the 1980s.

This limited edition Ferrari will be unveiled on October 12, at a gala dinner in Los Angeles celebrating 60 years of Ferrari in the U.S. Montezemolo will step down as head of Ferrari the following day, replaced by Fiat Chrysler Automobiles CEO Sergio Marchionne. Montezemolo announced the impending debut of the car during his resignation announcement at Ferrari headquarters in Maranello, Italy, last week. He served as head of Ferrari for 23 years.

Now that Marchionne is assuming control of Ferrari, the company’s future is the topic of much speculation. He has ruled out closer ties between Ferrari and FCA, but there are many other directions that the independently run Italian automaker can take. It is possible that the company may stage an IPO or even sell it. Perhaps it could join Alfa Romeo and Maserati to create the ultimate luxury group, one that investors would salivate over? Will Marchionne raise Ferrari’s production cap from 7,000 units per year to 10,000? This would increase profits, but diminish the brand’s exclusivity. Of course, Marchionne and FCA could simply leave Ferrari as is. It is responsible for 12 percent of FCA’s operating profits, while accounting for only 0.16 percent of the company’s sales.

The limited edition Ferrari coming to the U.S. follows a trend started by Lamborghini, who has turned existing cars into super-expensive, super-limited special editions, such as the Aventador-based Veneno and the Murcielago-based Reventon.

By Linda

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