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Ferrari Theme Park Coming

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March 18, 2014


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Ferrari Theme Park Coming

Ferrari Land

Theme parks aren’t just for kids anymore. In 2016, the second Ferrari themed amusement park is set to open, this time inside the PortAventura resort located near Barcelona, Spain. Called Ferrari Land, it’s a follow up to the success known as Ferrari World in Abu Dhabi, the world’s largest indoor theme park which opened in 2010. Ferrari World offers visitors a mini race track, and a large collection of some of the world’s most coveted Ferraris. It also boasts what was the world’s fastest roller coaster in 2010.

With a name like Ferrari attached, you just know the rides are going to be both fast and thrilling. The 807,000 square foot theme park, about a third of the size of the Abu Dhabi park, will feature the highest and fastest roller coaster found in Europe, a driving simulator, as well as a 250-room five-star Ferrari-themed hotel.

Spain is suffering through an economic recession, with unemployment sitting at about 26 percent, and the country relies heavily on tourism. The PortAventura resort already entertains about 4 million guests per year, 50 percent of them from outside of Spain. This $139 million theme park is expected to create jobs and attract badly-needed tourism dollars. People in the area are enthusiastic Formula One fans, so the Ferrari theme park is a welcome addition.

After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks,” said Andrea Perrone Ferrari Brand Senior Vice President. “[This] is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year.

Will there be more Ferrari themed amusement parks coming? Perrone followed up with: “This new license further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula One fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure; the brand is our most important asset and we have to enhance its value without diluting it.

By Linda

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