Jimmy Fallon Most Desired Truck Customer
Jimmy Fallon, the recent heir of NBC’s The Tonight Show has become the most coveted customer among the Big Three truck manufacturers. The late night TV host told viewers that he wants to spend one of his first pay cheques on a truck. His comments inadvertently created a contest among automakers to be the one to sell it to him.
Fallon is the first to admit that he knows nothing about trucks, only that he wants one. On the air, he’s asked his stage band and his audience for help.
This public appeal has gone viral, with truck makers tripping over themselves to capitalize on the potential publicity and bragging rights. A comment was made about the Ford F-150 being “big enough” which created a running joke both on the broadcast and all over the Internet.
Ford approached Fallon on Twitter, suggesting the not-yet available 2015 F-150 King Ranch pickup. Chevrolet followed up a few hours later telling Fallon on Twitter that a ” Silverado would look nice” in his driveway.
Chrysler took things a step further, and parked a silver Hemi-powered 2014 RAM 1500 crew cab outside of 30 Rockefeller Center in New York, where “The Tonight Show” is taped. A sign on the back read “Big enough, Jimmy? Test it out.” He sent one of his band members took it for a test drive.
While any of the automakers would love to simply give Fallon a truck, he has made it clear that he wants to purchase it himself. RAM has pledged that if he chose the truck from Chrysler Group, they would donate the sticker price to the charity of his choice.
Fallon followed up on the show the following night, saying that he had narrowed his list down to a selection of 12 trucks, and that the list also included trucks from Nissan and Toyota. He mentioned that the twittersphere was advising him to go with the Ford F-150, the most popular truck in the country.
Representatives of The Tonight Show, and Jimmy Fallon have so far resisted responding to the sales pitches on Twitter, but it’s certain that momentum is growing in the race to gain Fallon’s loyalty.
By Linda Aylesworth – car-news.ca